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Restaurants near theaters, where actors would congregate, began putting up caricatures or photographs of actors on celebrity walls in the late 19th century. Theatrical actors were often celebrities. Newspapers started including gossip columns and certain clubs and events became places to be seen in order to receive publicity. The establishment of cultural hot-spots became an important factor in the process of generating fame: for example, London and Paris in the 18th and 19th centuries. The cult of personality (particularly in the west) can be traced back to the Romantics in the 18th century, whose livelihood as artists and poets depended on the currency of their reputation. In a pattern often repeated, what started as an explosion of popularity (often referred to with the suffix 'mania') turned into long-lasting fame: pilgrimages to Canterbury Cathedral where he was killed became instantly fashionable and the fascination with his life and death have inspired plays and films. He was promoted by the Christian Church as a martyr and images of him and scenes from his life became widespread in just a few years. In the early 12th century, Thomas Becket became famous following his murder. Ancient Rome similarly lauded actors and notorious gladiators, and Julius Caesar appeared on a coin in his own lifetime (a departure from the usual depiction of battles and divine lineage).

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Naples National Archeological MuseumДЄthletes in Ancient Greece were welcomed home as heroes, had songs and poems written in their honor, and received free food and gifts from those seeking celebrity endorsement. Д¬horegos and theater actors, from the House of the Tragic Poet, Pompeii, Italy. In his 2020 book Dead Famous: an unexpected history of celebrity, British historian Greg Jenner uses the definition:Д¬elebrity (noun): A unique persona made widely known to the public via media coverage, and whose life is publicly consumed as dramatic entertainment, and whose commercial brand is made profitable for those who exploit their popularity, and perhaps also for themselves ДЄlthough his book is subtitled 'from Bronze Age to Silver Screen', and despite the fact that 'Until very recently, sociologists argued that celebrity was invented just over 100 years ago, in the flickering glimmer of early Hollywood' and the suggestion that some medieval saints might qualify, Jenner asserts that the earliest celebrities lived in the early 1700s, his first example being Henry Sacheverell. 6.2 Social networking and video hosting.

Examples of paparazzi business cards